Escape London (Islington): Magic Emporium

By | February 26, 2026

by Escape London (Islington) (website)

89 Holloway Rd, London N7 8LT

Central London

2-6 players

Languages: EN

60 minutes

You and your friends enter the Wizarding School and discover a hidden magic emporium filled with glowing potions , enchanted books , and wands .

Suddenly, the door locks behind you and a message appears: a legendary artefact, lost for decades, is hidden beyond a sealed door at the back of the shop and the only way out leads through the forbidden wing of the castle .

But beware … a monstrous guardian protects the hidden chamber. Defeat the guardian, solve the magic puzzles, and escape before time runs out or be sealed inside forever .

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Overall rating

Rated between 2.5 and 4 out of 5 (estimated, based on ratings for other versions of this game)

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Player reviews

Reviews from other versions or locations
GCTheScribe expert rated this:Rated between 3.5 and 3.5 out of 5
Team size: 2 Outcome: Successful escape!
originalmagical

Great escape room that is perfect for Harry Potter fans. A fun set and unique puzzles.

Lewis28 experienced rated this:Rated between 3.5 and 3.5 out of 5
Played: 4 Feb 2026 Team size: 4 Outcome: Successful escape!
immersivegreat hostingfamily friendly
helscape experienced rated this:Rated between 2 and 2 out of 5
Team size: 2 Outcome: Failed 🙁
broken techpoor hostingunoriginal

The theming of this room - diagon alley style - was ok but could have been better executed. Things like using brick pattern wallpaper instead of brick slips or tiles made it feel a bit cheap and basic. Technically the room was split into two chambers - the premise was that you had to break into a shop - but as the shop front was entirely glass, there was no fun reveal for the second section as everything was visible from the start. I did think the clue delivery system was great though and very fitting with the theme. A final slight annoyance was that screams could periodically be heard from the next-door horror room, along with other general comings and goings.

The room was fairly plain and there wasn’t much to explore that was puzzle-related, however there was a large amount clutter and some red herrings. It’s a low-tech room that relies mainly on padlocks. Much of what little tech there was seemed to be broken, and we required instruction from the GM on how to manipulate a piece of tech in order to get it to work. Most of the puzzles were based on observation. In the second chamber this presented a problem as some of the puzzles required us to spot things and identify colours in very dim lighting that were extremely difficult to see.

This is where the hosting let us down a bit. The GM mentioned at the start that she would be able to see us but not hear us. I don’t know how usual this is, but I did wonder if it had an impact - clues given were generally not quite pertinent to the thing we were working on at the time. A simple ‘look up’ at the point where we got really stuck would have helped enormously.

Em_Jess713 host experienced rated this:Rated between 3.5 and 3.5 out of 5
Team size: 2 Outcome: Successful escape!
Anonymous rated this:Rated between 2.5 and 2.5 out of 5
Team size: 3 Time taken: 60 Outcome: Successful escape!
immersivepoor hostingquite difficult

Not as bad as Demon Barber.

Aesthetically - it is decent. 

Puzzles are varied but AGAIN, like with ALL of ESCAPE's games, there is so much that needs repairing. 

A huge problem for this company seems to be to employ someone who can actually repair things. 

The staff are often completely uninterested / unskilled / de-motivated to do anything like maintain the games. I've visited this venue a few times now and each time I am baffled by the apathy displayed by the staff. 

They often look knackered and fed up. For this particular experience, the staff member informed us that if we wanted any clues he would be unlikely to notice because he was running 4 games at once....!?? 

Wow...thanks for that.  Make us feel 'special' why don't you.

Why the hell was he having to run 4 games at once? WTF is that about?

Surely that isn't commonplace for GM's at escape? That is a H&S risk... 

But this is what escape does - it is ALL about the money and maximising profit at the expense of staff welfare and customer enjoyment. 

Soon - I am sure - escape will collapse in on itself and people will stop visiting due to some significant issue / event. 

The game itself was challenging - particularly as several things were damaged, plus in one room you are required to notice items quite high up above you and they're not well lit... 

I always feel that escape's games are very much about get their money, get them in, get them out... reset...repeat...ignore feedback.

I'd avoid all their games. A poor experience...

Lindsey Carey (Dinner Jackets) expert rated this:Rated between 4.5 and 4.5 out of 5
Played: 27 Apr 2025 Team size: 3 Time taken: 31:12
immersivegreat hostingmagical

A lovely room, great set dressing and we enjoyed it.

A Blacksmith expert rated this:Rated between 3 and 3 out of 5
Team size: 2 Outcome: Successful escape!
liam and rosie experienced rated this:Rated between 4 and 4 out of 5
Played: 15 Mar 2024 Team size: 2 Time taken: 52 Outcome: Successful escape!
magical
browngate experienced rated this:Rated between 3.5 and 3.5 out of 5
LolainHollywood experienced rated this:Rated between 3 and 3 out of 5
Team size: 3 Outcome: Failed 🙁
story-drivenfamily friendlyillogical

Good game, some fun puzzles, although a little confusing at one stage as very loud music is triggered and everything goes dark apart from flashing lights which just added mayhem and the only way to stop the music/darkness/flashing isn't something logical.. but the volume means there is no way to get a clue.. ended up with the games master coming into the room and confusing us further. 

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Reviews by escape room review sites

As the number of venues and games in the now-huge Escape franchise increases, they now sometimes have more than one game design using a similar theme, so for clarification The Magic Emporium is an entirely different game to the Witchcraft and Wizardry one available at other branches, even though they both involve wands and potions. This one avoids overt Harry Potter references while using a setting that is obviously inspired by it; your aim is to find a certain Alder Wand, having first to find a...

A fun little room that suited our newbie group very well. We weren’t overly challenged, but we did have a lot of fun and appreciated the environment and setting a lot. The Magic Emporium would be an excellent room for kids and families alike, as there’s a fun mix of traditional locks and more ‘magical’ activations of hidden puzzles. It might not satisfy the enthusiast’s itch, but still worth a visit if you’re in the area.

A beautifully designed room really giving you the feel of being inside a magic shop, a good variety of puzzles, observation skills need to be on point, a truly magical experience! 

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